I have helmed high-stakes launches for international companies in the luxury and lifestyle sectors, growing start-ups and legacy businesses to critical success, most recently as SVP Brand Strategy for boutique film streamer GALERIE (a production of Indian Paintbrush) and as founding Editor in Chief of LVMH’s pioneering digital content platform NOWNESS. 

I bring editorial rigor, commercial savvy and great taste to define a fluent brand proposition, creating worlds people want to be a part of. At a moment when AI is transforming workflows, I offer an artisanal hand and a provocative point of view to drive innovation without losing meaning.